A MULTI-DISCIPLINARY CREATIVE ORIGINALLY FROM PALESTINE, RAISED BETWEEN SYRIA AND LEBANON, AND CURRENTLY BASED BETWEEN ITALY AND NETHERLANDS. BUT WHERE'S HER TRUE HOME? EASY TO SAY, WHERE HER CLOTHES – AND MOST IMPORTANTLY, HER SHOES! – ARE.

IN EVERY CAMPAIGN, SHE BRINGS HER UNIQUE VISION, WHICH COMES FROM HER PERSONAL STORIES, BEING A WORLD CITIZEN AND FROM BELIEVING YOU CAN NEVER TRULY GET ENOUGH EDUCATION ABOUT THE SUBJECTS YOU ARE PASSIONATE ABOUT. MAHA'S CREATIVE PROCESS IS LED BY FASHION AS THE HIGHEST FORM OF EXPRESSION, INCLUDING AND INCORPORATING ANY OTHER ART OR DESIGN FORM.

PLEASE DON'T CALL HER A WORKAHOLIC, EVEN THOUGH SHE MIGHT SEEM LIKE ONE: LIVING ON HER OWN SINCE 2011, SPLITTING HER TIME FINISHING 3 UNIVERSITY DEGREES IN BETWEEN INTERNSHIPS OR PART-TIME JOBS AT DESIGN STUDIOS, CREATIVE AGENCIES, BRANDS OR MAGAZINES. UNTIL, ONE DAY, SHE REALIZED IT WAS TIME TO CREATE SOMETHING ON HER OWN BUT LET'S TAKE A STEP BACK: WHEN SHE MET RICCARDO BACK IN 2018, THEIR CONNECTION WAS INSTANT. TO USE MAHA'S OWN WORDS, "PEOPLE FIND SOULMATES AS LOVERS, I'VE FOUND MINE IN A FRIENDSHIP". SINCE THEN, THE DUO HAS ALREADY CREATED AN EXPERIMENTAL-FASHION FANZINE AND IS CURRENTLY COLLABORATING WITH SOME OF THE WORLD'S LEADING FASHION BRANDS. IN HER EVERYDAY LIFE, SHE CAN EASILY BE NEAR ANY KIND OF SWEET, CONSTANTLY SHIFTING BETWEEN THE LATEST FORM OF FASHION AND THE MOST FABULOUS PAIR OF SHOES. SEE YOU THERE!

TODAY MAHA IS WORKING AS A CREATIVE AND ART DIRECTOR SPECIALISED IN CONCEPT DEVELOPMENT, STRATEGY, TALENTS & TRENDS SPOTTING, BRANDING AND CAMPAIGNS. IN ADDITION TO BEING A UNIVERSITY PROFESSOR AT IED ISTITUTO EUROPE DI DESIGN TEACHING ART DIRECTION: IMAGES AND CULTURE FOR GRADUATING STUDENTS.