Definitely Extra is a creative agency founded by Maha Haider and Riccardo Apostolico, operating across branding, strategy, image-making, and production. The agency develops and executes projects from concept to final outcome, overseeing every stage from creative direction and casting to celebrity partnerships and global production across image, film, and physical experiences. Selected clients include Gucci, Vogue, Harper’s Bazaar, Etro, Christian Louboutin, Netflix, Charlotte Tilbury, Okhtein, Kylie Cosmetics, and H&M.